The Habit Healers Mindset

The Habit Healers Mindset

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The Habit Healers Mindset
The Habit Healers Mindset
How to Make Your Habits Stick Like a Jingle

How to Make Your Habits Stick Like a Jingle

Because your brain isn’t built for discipline. It’s built for repetition.

Laurie Marbas, MD, MBA's avatar
Laurie Marbas, MD, MBA
Jun 12, 2025
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The Habit Healers Mindset
The Habit Healers Mindset
How to Make Your Habits Stick Like a Jingle
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🎶 Ba-da-ba-ba-baaa…
You just thought “I’m lovin’ it,” didn’t you? (Just in case you didn’t think that, it is the jingle for McDonald’s.)

That’s behavioral branding.

A tiny, repeated signal so sticky that even a half-second sound byte can hijack your brain and make you associate it with a billion-dollar behavior (eating fries you didn’t want, wearing pants you regret).

Now imagine if your habits were that sticky.

Imagine if “drink water” had a jingle.
If “stretch your back” had a brand voice.
If “go to sleep” felt like the most obvious next move—because your brain already decided it was part of who you are.

That’s not discipline.
That’s branding.
And your habits need it.


Your Brain Doesn’t Want a New Habit. It Wants a Familiar Identity.

Here’s the truth: the brain doesn’t care if something is good for you.
It cares if it feels familiar.
If it’s been repeated.
If it’s associated with a story.

You think you don’t floss because it’s boring.
Wrong.
You don’t floss because it’s a rogue, unbranded behavior floating in your day without a cue, an anchor, or an emotional tone.

In other words:
It’s off-brand for the current version of you.


Companies Spend Millions on What You Need to Do for Free

Let’s break it down.

Every successful brand does three things:

  1. Clarifies the identity: “This is what we stand for.”

  2. Repeats the message until you could hum it in your sleep.

  3. Links emotion to action so you feel something when you engage.

Now let’s translate that into the Habit Healer Method:

  1. Clarify the identity → “I am someone who moves daily.”

  2. Repeat the message → Visual cues. Routines. Daily language.

  3. Link emotion to action → “I walk because it calms my mind.”

Congratulations. You just built a habit brand.


If You’ve Ever Had a Catchphrase, You’ve Already Done This

“I’m not a morning person.”
Boom. Brand.

“Ugh, I can’t cook.”
Yep, that’s branding too.

And the worst part? You believe it. Because you've repeated it.

You’ve told the story enough times that your brain said,
“Oh, cool—this is part of our operating system now.”

What if you flipped it?

What if instead of “I suck at drinking water,” your brand became:
“I hydrate like a houseplant with a Google Calendar.”

Funny? Yes.
Sticky? Even better.
Effective? 100%.


Let’s Make It Practical: How to Build Your Habit Brand

Step 1: Name the Habit Identity
Not “I want to meditate.”
But: “I’m someone who resets my nervous system daily.”

Step 2: Choose a Tagline
Make it weird, memorable, or dead simple.

  • “10 minutes to unfrazzle.”

  • “Phone down, soul up.”

  • “Breathe first, panic later.”

Step 3: Design the Logo (aka visual cue)
That’s your yoga mat, left out like a welcome mat.
Your sneakers by the door.
Your sticky note on the kettle that says, “Tea before drama.”

Step 4: Repeat Until Boring
Your brain loves boring.
Boring is safe. Boring is sticky.
Boring becomes baseline.


A Quick Science Break: Why This Works

This isn’t just clever. It’s neuroscience.

Every time you repeat a cue–action–reward loop, your brain lays down a deeper groove in your basal ganglia—the habit center.
Think of it like carving a path in a forest.
Walk it once? Grass grows back.
Walk it daily? That’s a trail.
Walk it with music, meaning, and a slogan? That’s a highway.

Branding isn’t fluff. It’s behavioral myelination.


What We Can Learn from the Most Annoying Jingles on Earth

If a vacuum company from 1994 can get a phone number stuck in your head for 30 years, you can absolutely get “walk after lunch” to stick.

You just have to:

  • Make it brief.

  • Make it daily.

  • Make it emotionally anchored.

Instead of “I should journal,” try:
“Write it down or carry it twice.”
Boom. Branded.

Instead of “I need to move more,” try:
“Still body = stale brain.”
Zap. Identity shift.

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Final Thought:

The healthy version of you isn’t weak.
She’s just underbranded.

So stop asking, “Why can’t I stay consistent?”
Start asking, “What’s my habit’s jingle?”

Because in a brain full of noise, the clear, repeated voice wins.

Always has. Always will.


Want Habits That Stick Like a Jingle?

Your brain doesn’t crave discipline. It craves identity.
That’s why this isn’t just a worksheet—it’s your Habit Branding Kit.

Inside, you'll get:

  • A step-by-step system to design your top 3 healing habits

  • Tools to craft sticky, personalized catchphrases

  • Visual cue prompts to make habits automatic

  • A 7-day tracker to build consistency

  • 40 ready-made slogans from the Habit Healers Catchphrase Vault

Available exclusively for paid subscribers.
If you’re ready to stop forcing habits—and start branding them—upgrade below.

Become a paid subscriber to unlock the full Habit Healers Branding Kit.

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© 2025 Laurie Marbas, MD, MBA
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