You Don’t Need More Habits. You Need One Better Decision.
Inside the science of how one upstream choice automates everything downstream.
The Jam Study
In a famous behavioral economics study, researchers offered grocery shoppers two displays:
One with 6 flavors of jam.
One with 24.
More people stopped at the larger display. But far fewer bought anything.
When there were too many options, people shut down.
What looked like freedom was actually friction.
It turns out the human brain craves simplicity, especially when it comes to repeated decisions.
The fewer choices we face, the more likely we are to take action.
And that’s exactly why one good upstream decision can automate dozens of downstream habits.
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