You tell yourself this time will be different.
You brace yourself for the next craving, determined to resist. You promise yourself you won’t cave. You clench your fists, grit your teeth, and hold on for dear life.
And then… it hits. The pull. The tension. The overwhelming need.
Before you even realize what happened, you’ve given in. Again.
So you beat yourself up. You tell yourself you just need more self-control, more discipline, more willpower.
But what if I told you willpower is the wrong tool for the job?
The #1 Mistake People Make When Trying to Break a Habit
Most people think breaking a habit is about resisting it. They believe if they just fight harder, push through cravings, and stay strong, the habit will eventually disappear.
But that’s not how the brain works.
The real reason you keep falling back into old habits?
Your craving hasn’t changed.
And until you rewire the craving itself, you’ll always feel like you’re fighting a battle you can’t win.
The Real Habit Loop: Why You Keep Getting Stuck
For years, we were told habits follow a simple pattern:
Cue → Response → Reward.
But this model is missing the most critical step.
Neuroscience shows that habits actually follow this loop:
Cue → Craving → Response → Reward.
It’s the craving that makes the habit automatic.
It’s why you reach for your phone the second you hear a notification.
It’s why stress makes you crave chocolate.
It’s why a gambler sees a slot machine and suddenly feels an urge they can’t explain.
Your brain learns that certain cues lead to rewards, and over time, the craving becomes more powerful than the reward itself.
Why Craving Feels Stronger Than the Reward
Ever notice that you sometimes crave something more than you actually enjoy it? That’s because cravings gain power over time—sometimes even more than the reward itself.
Here’s why:
Your Brain Starts Releasing Dopamine Before the Habit Happens
At first, you enjoy the thing itself—eating the cookie, smoking the cigarette.
But with repetition, your brain starts releasing dopamine before the action, in response to the cue.
Soon, you’re not craving the cookie—you’re craving the anticipation of the cookie.
The Cue Becomes More Addictive Than the Habit Itself
Gamblers crave betting even when they keep losing.
Smokers crave cigarettes even when they hate the taste.
The anticipation becomes the addiction, not the action itself.
Your Brain Treats Craving Like a "Prediction Error" That Needs Fixing
When the cue appears, your brain expects a reward.
If you don’t follow through, it creates tension—a feeling of "something’s missing."
That tension is the craving.
This is why fighting cravings doesn’t work. Because the craving isn’t just a thought—it’s a neurological response designed to push you into action.
So if resisting doesn’t work… what does?
What to Do Instead: How to Rewire Your Cravings and Break the Habit
If you want to break a habit, you don’t need more willpower—you need a different strategy.
Here’s how to attack the craving at its source.
1. Interrupt the Cue
Your brain is wired for patterns. If you remove the cue, you stop the craving before it starts.
If you crave junk food at night, change your nighttime routine.
If social media pulls you in every time you pick up your phone, move the apps off your home screen.
If stress makes you reach for a snack, replace your response before the craving takes hold.
Craving can’t pull you into a habit that never starts.
2. Reduce the Power of the Craving with Awareness
Most people treat cravings as commands—“I have a craving, so I must act.”
But cravings are like waves; they peak and then fade if you let them.
Try urge surfing:
When a craving hits, pause. Notice it.
Rate the craving on a scale of 1-10.
Breathe. Let it rise and fall without acting.
The simple act of observing a craving reduces its power. You realize you don’t have to obey it.
3. Rewire the Association
Your brain has wired certain cues to certain rewards. But you can change the connection.
Instead of stress = snacking, rewire it to stress = deep breathing.
Instead of coffee = cigarette, rewire it to coffee = stretching.
Instead of boredom = scrolling, rewire it to boredom = journaling.
By consciously pairing old cues with new responses, you create new habit loops.
4. Make the Habit Harder
Cravings thrive on ease. If you make the habit harder, you create a pause—an opportunity to choose differently.
Store junk food in an inconvenient place.
Log out of social media after each use.
Keep your phone in another room at night.
Friction slows automatic behavior.
5. Change the Meaning of the Craving
Right now, cravings feel like a force you have to follow. What if you saw them as signals instead?
Instead of “I crave sugar”, think: “My body needs nourishment.”
Instead of “I need my phone”, think: “I need a mental reset.”
Instead of “I want to quit, but I can’t”, think: “This is my brain learning a new pattern.”
Your identity shapes your behavior. When you see cravings as opportunities to choose differently, you take back control.
6. Focus on Identity, Not Just Behavior
Instead of just trying to change what you do, change how you see yourself.
If you’re quitting smoking, don’t say, “I’m trying to quit.” Say, “I am not a smoker.”
If you’re breaking a sugar habit, don’t say, “I can’t have sugar.” Say, “I eat in a way that heals me.”
If you’re avoiding social media, don’t say, “I’m on a break.” Say, “I use my time intentionally.”
Identity shifts reshape habits at the core.
Final Thought: You Are One Healing Habit Away
The biggest mistake people make when trying to break a habit? Thinking they need to fight cravings.
You don’t need more willpower. You need to remove the cue, rewire the craving, and reshape your response.
With each small shift, you break the craving loop. You disrupt the pattern. You take back control.
You are not at the mercy of your cravings.
You are a Habit Healer.
And you are always one healing habit away.
Going on my vision board today- I am a habit healer!
Urge surfing! Thank you, Dr. Marbus, this is a perfect explanation of how to rewire the brain. For a bariatric patient, this is a must read.